tag:blogger.com,1999:blog-9945723.post110857021870867791..comments2023-11-11T08:30:33.082-05:00Comments on Christian Fiction: How to Get Your Book into Lifeway. Part TwoAnonymoushttp://www.blogger.com/profile/07932082084523211319noreply@blogger.comBlogger2125tag:blogger.com,1999:blog-9945723.post-39561127584297893242009-04-27T19:44:00.000-04:002009-04-27T19:44:00.000-04:00Sue, thanks for stopping by, but you need to go ba...Sue, thanks for stopping by, but you need to go back and read Part One. The books that I was championing were books published under Moody which are...gasp...CBA books. The issue is those authors were Black. Gasp.Anonymoushttps://www.blogger.com/profile/07932082084523211319noreply@blogger.comtag:blogger.com,1999:blog-9945723.post-352127060905301642009-04-27T10:11:00.000-04:002009-04-27T10:11:00.000-04:00Hey Dee,
Michael Robbins is the actual bookbuyer ...Hey Dee,<br /><br />Michael Robbins is the actual bookbuyer for Lifeway (as of this comment.) For a better perspective on why Lifeway will and won't carry some books you should consider this. Lifeway is the old "Baptist Bookstore" here in the south. <br /><br />They stick with shelving books that come from CBA or ECPA affiliated publishers as CBA and ECPA were set up to write for their customers specifically. They only take chances on books published by non-affiliated Christian publishers when those books sell very well everywhere else. The Shack is the most recent example of this.<br /><br />They're an exclusive Christian bookstore otherwise they'd pull directly from Spring Arbor without question. Spring Arbor is Ingram's Christian arm and it's where non-exclusive Christian Bookstores get their books.<br /><br />Christianbook.com is fine example of an on-line exclusive Christian Bookstore. They automatically add books that are published by CBA and ECPA publishers but don't pull from Spring Arbor directly.<br /><br />The reason this isn't happening as it should is because in 1997 when Ingram merged with Spring Arbor, Spring Arbor started accepting books from Christian publishers who weren't affiliated.<br /><br />*gasp* Perish the thought. CBA and ECPA bookstores combat this by adding another line of protection. They send books approved by their own distributor through another round of approvalst to check for affiliation. <br /><br />Both of my books are flagged for the Christian Market and can be ordered by any Christian bookstore. In spite of this, neither of my books will show up in exclusively affiliated bookstores like Lifeway or Christianbook.com. Not until they sell everywehre else first. <br /><br />Hope that helps. :)Author Sue Denthttps://www.blogger.com/profile/15610585940904518767noreply@blogger.com