Friday, March 31, 2006

Niche Jesus

Marina Woods and I had a long discussion last night that was sparked by the unfair treatment the movie ATL had received from certain suburban Georgian malls(my neighborhood mall included,) And the week long discusion over at Dave Long's Faith*in*Fiction Blog about niche marketing and the quagmire for African-American novelists:
- an excerpt from Dave Long's F*i*F discusion-How to Avoid the Niche...
These books and authors[African-American] are in some ways in a no-win situation. If the books don't look "black" enough they might miss their core audience. Yet such covers and title threaten to make them invisible to the majority of the buying audience.

Anybody got any ideas? 
You can read the discussion to find my remarks to Dave and others that chimed in. But the question never was answered. And in all honesty I don't think it could be at F*i*F, since most of the writers there are non-Black, so its revelance and importance doesn't matter as much to them. Correct me if I'm wrong...
There are some African-American writers who specifically only want to target African enclaves in the world. While, others would like to crack the CBA code. With such a predicament to be in, I can see how easier it would be to not approach the CBA publishers, and either self-publish or form partnerships with Walk Worthy Press, Urban Christian, CAABA or other similar in make-up.
However, there is another factor--in my opinion--that is more important then niche marketing, demographics and race. It is Jesus and his commision for all of us(black and white.) 
- an excerpt from Scott McKnight's The Church, Embracing Grace and Racism 1....
If you embrace a kingdom vision of the gospel itself, racism is nothing short of disgusting. If you embrace a judicial perception of sin, the Cross, and the gospel, racism is more tolerable. I’m sorry to put in such bold terms, but it all comes down to how you understand the gospel.
I am not an expert on the topic of racism, nor am I a paragon of a colorless and a raceless (not the same thing) perception of our world. But, I want the Church to be better because I believe racism is a denial of the kingdom vision and gospel of Jesus.
So starting today through next week we will explore this discussion:
Grace & Race in Christian Publishing
Grace & Race in Christian Publishing
It will explore:
  • Book Cover and Local Color
  • Creating a Marketing Incubator for ethnic Authors
  • Reading outside the box
  • writing outside the margins
  • adding characters of different ethnicities in WIP
  • major misconceptions
  •  championing diversity on bookstore shelves
  • what else?
If you would like to join in on this discussion contact me here or off loop at dee at gospelfiction dot com.
OT: This is an open trackback day.               
Powered By Qumana

0 comments:

Labels

"hold out" (1) 1question (4) 1questionMay (2) 1questionspring (3) 1questionsummer (2) 1questionwinter (7) 2011 (2) 30 Days to Build a Better Blog (5) 30 Days to Build a Better Book Blog (17) 9/11 (2) a good man blog watch (2) aaliyah (2) about me (1) Academy award (2) acfw-vip (2) Africa (1) african america (3) african american christian fiction (19) african american history (8) altartainment (1) amazon (9) american heart (1) american idol (1) amish (4) amy grant (1) Amy wallace (1) andrew carroll (1) angela bassett (1) Arts (2) atlanta (3) atlanta journal (1) atlanta tornado (1) audition (1) authentic creation (1) author (1) author interview (12) author read-in (3) authors (6) authors read in (2) authors read-in (1) awards (11) barbie (1) Basketball (1) bath luxe (2) bational wear red day (1) bbaw (1) bea (2) best of (8) bestsellers (2) bethany house (4) bible (3) bible study (3) bill gates (1) billie jean (1) birthday (3) black authors (2) black authors network (1) black christian novel (1) black christmas plays (4) black hawk down (1) black history (1) black in america (2) black men in america (1) black spiritualism (4) blacklitchat (2) blog alliances (1) blog talk radio (22) blog tour (14) blogalicious (2) blogcatalog (1) bloggers unite (9) blogging (7) bloglight (1) blogtalkradio (6) blythe (1) book (3) book arts (1) book awards (12) book blogging (5) book chat (3) book club (6) book cover (4) book deals (1) book events (9) book fun (2) book marketing (51) book pick (1) book pr (1) book preview (9) book promotion (7) book proposal (2) book release party (2) book review (52) book review submission form (5) book signing (4) book tour (4) book trailer (21) bookbyte (3) bookclub (2) books (3) brook promotion (1) bubble bath (1) bynum (1) c.s. lewis (1) camy tang (2) career (1) carl weber (1) carleen brice (1) casting call (9) cba (2) cfba (4) children books (7) chip macgregor (2) choir (1) chris well (2) christian (2) christian comedy (1) christian detective novel (1) christian ethics (7) christian fiction (13) christian fiction blog alliance (2) christian fiction news (28) christian fiction online magazine (26) christian living (2) christian movie (1) christian novel (4) christian publisher (2) christian retailing (2) christian romance (4) christian summer book (9) christian writer's carnival (1) christian writer's guide (1) Christianity (4) christmas (14) christmas story (14) Christy Award (4) christy awards (3) chronicles of narnia (2) chuck holton (1) chuck palahniuk (1) church news (1) cindy (1) cindy woodsmall (9) civil rights (1) claudia burney (10) clown girl (1) cnn (2) coco brother (2) contest (20) contests (6) controversy (1) convention (3) copyright (1) craft (1) creston mapes (1) cupcakes (2) cyndy salzmann (1) darfur (2) dargur (1) david c. cook (4) David Talbert (1) deanne gist (2) deborah raney (1) decaturbookfestival (1) dee and marina (4) dee stewart (19) dee stewart hezekiah walker (1) dee stewart linda beed (1) deegospelpr (11) dekker (5) denzel washington (1) denzel washington. (1) Derek Fisher (1) designer shoes (1) devotions (1) DiAnn Mills (1) digital publishing (2) disney (2) domestic violence (1) don hoesel (1) doodle (1) dwan abrams (2) e-reader (4) e. lynn harris (1) Earth day (2) eartha kitt (1) easter (4) ecpa (1) editing (2) ella curry (2) England (1) eric wilson (1) essence magazine (3) ethics (3) excerpts (9) facebook (3) faith and fiction retreat (11) Faith anf fiction retreat (1) faith*in*fiction (3) fashion show (1) father's day (1) fictin in rather short takes (1) Fiction (1) fiction in rather short takes (33) flag of our fathers (1) followthereader (1) fox faith (1) frank peretti (1) friday afternoon club myster (1) friday afternoon club mystery (1) friday fest (8) fuge recipes (1) genesis awards (1) George Jackson (1) giveaway (8) Golden State Warriors (1) good reads (4) gospel dream (1) gospel fiction (3) gospel music (19) gospel play (13) Grace (1) guestblog (9) haiti (1) haley kilpatrick (1) hank stewart (1) harper collins (1) Harriet Beecher Stowe (1) harry potter (2) Hawaiian Islands (1) heart disease (2) help wanted (1) historical (9) hope for women (1) horror (3) house of faith (1) human trafficking (1) I Dream of Jeannie (1) ibook (2) imprints (1) inciting incident (1) infuze magazine (1) inspirational monday (2) inspys (1) interviews (12) iThink (1) itw (3) jeanee damoff (2) jeff gerke (1) jena 6 (3) jill elizabeth nelson (1) job announcement (1) juanita bynum (3) juanita bynumemkm (1) juneteenth (4) karen kingsbury (3) kathy herman (1) kim brooks (1) kim cash tate (1) kimani press (1) kimberla lawson roby (2) Kindle (1) kristy dykes (2) laura bush (1) lent (11) leny (1) librarything book reviews (2) lifetime tv (1) lifeway (2) linda hargrove (2) links (1) lisa samson (3) literacy (1) literary agent (3) Literature (2) love (1) M M (1) madea girl talk (1) marcher lord press (1) marilynne robinson (1) marilynnn griffith (5) marina woods (2) marines (2) marketing (5) marketing christian fiction blog (1) marriage (1) mary demuth (1) mary hart (1) media candy (10) medical fiction (2) melody carlson (2) meme (1) Memorial day (3) michael jackson (1) mike duran (1) ministry (3) miranda parker (26) mochareaders (1) mombloggers (2) mommyfest (5) monday mention (3) monika drake (1) morgan freeman (1) mothers (3) motivationmonday (6) movie (14) mtv awards (1) myspace (1) nanowrimo (7) Nat Turner (1) National Basketball Association (1) national book month (1) NBA (1) networking (1) New York Times (1) Newsletters (1) nicole seitz (5) non-fiction (2) novel (2) novel writing (10) ny times bestseller (1) obama (14) off-topic Thursday (3) offf-topic Thursday (2) olympia vernon (1) online bookstore (5) oprah (2) ott (2) Pacific War (1) pam perry (1) parenting (2) party (1) pat simmons (1) pay it forward (2) Pearl Harbor (1) people magazine (1) Philippines (1) play (2) plug and play (1) po bronson (1) politics of the mass media (1) poll (1) prayer cell (4) prayer request (3) preorder pick (2) prince caspian (1) princess dominique (1) publishing (14) race and religion (3) radio (1) radio talk show (4) rawsistaz (4) reading series (4) rebeca seitz (1) reflections (1) relief journal (1) Relief Journal christian writing (3) Religion and Spirituality (3) renovating becky miller (1) reshonda tate billingsley (5) retreat (1) rhonda bowen (5) rhonda mcknight (9) richmond (1) romance (6) romantic times (2) romantic times magazine (8) rt convention (2) saint patrick's day (1) sally e.stuart (1) saturday christian carnival (3) Science fiction (3) secret life of bees (2) selah (3) self-publish (2) shana burton (8) sharon ewell foster (6) sharon hink (3) shawneda marks (1) shelfari (1) sher (1) sherri lewis (12) shine in 09 (5) shoes (1) Shopping (1) short story (2) Sidney Sheldon (1) single women (1) sistahfaith (1) skype (2) Slave ship (1) social media (7) social network (2) social network problogger (7) social networking (2) social networkingh (1) sormag (1) South Carolina (1) specfiction (3) speedlink (8) spiritual autobiography (3) Sports (1) spotlight (2) stacy hawkins adams (6) star wars (1) steeple hill (1) storytellers (3) stranger than fiction (1) sudan (1) summer (8) sunrise (1) survey (2) sxsw (1) t.l. hines angela hunt (1) tavis smiley (2) tavis smley (2) teen (4) the first lady (3) the master's artis (2) the master's artist (56) the masters artist (6) the shack (2) the spirit of your story (1) the stones cry out (1) the trouble with publishing (2) theology (2) thomas nelson (7) thriller thursday (7) tia mccollors (1) tiffany warren (7) titletrakk (1) to (1) tolkien (1) top ten (25) tosca lee (1) tours (1) trailer park tuesday (61) trailer park tuesdaycngdkvb (1) travis Hunter (1) tribute (12) tricia goyer (4) tuesday (2) tv (1) twitter (22) ty moody (3) tyler perry (55) tyler pery (1) tyler play (1) United States (3) urban christian book (5) Utah Jazz (1) utterz (10) valentine (2) vanessa davis griggs (1) vanessa miller (2) veteran's day (2) video (2) wachooreading (2) walmart (1) wanza leftwich (1) warren buffet (1) WaterBrook Multnomah Publishing Group (1) weakend read (2) wedding (1) wednesday wrap (11) weekend chat (29) weekend chatter (17) weekend read (11) westbow (1) what i'm reading (3) what's done in the dark (1) why fiction matters (9) widcard (1) wiki (1) wild card (12) wildcard (32) Wings of Glory (1) womanist thought (1) women (1) women of faith (2) women's ministry (1) workshops (4) world aids day (1) World War II (1) write-or-die chick (3) writer's call (3) writer's conference (8) writer's prompt (2) writing (4) writing conference (8) writing contest (8) writing journey (2) writing life (38) writing opportunities (2) writing project (5) writing tip (3) writing workshop (2) x-files (1) yolanda king (1) young adult (5) youtube (4) zondervan (5)