Ask Dee:WOM Marketing Tip

Today. We're starting a new feature here at Christian Fiction Blog(gospelfiction.com:)

Ask Dee

Answering your Email Questions

 

Every Thursday I will be answering email questions as they pertain to Christian writing or book promotion. So send me your questions, and I will do my best to answer them. Today we have a question form Monique Bruner of Loose Leaves Reviews regarding book promotion.

 

 Hi Dee,
   
I would like to know what needed to be done to get the word out about a new
African American Christian author.  I have attached some information about her
wonderful book about healing sexual abuse and deliverance.
   
I look forward to hearing from you.
    
Monique Bruner

******************************

 

Greetings, Monique,

 

Thanks for asking. I'm honored.

 

Journalists like myself are always searching for the next newspaper or magazine article to present, so we're often on the lookout for news and sources. We love sources from published authors, because they help us buttress or counter a statement made in the article.

 

Moreover, receiving press releases from authors can also spark our interest into building an article we may not have thought of. For instance, I wrote a tip-builder article for single moms who wanted to restore Christian family values into their home based on a book I received from a publicist to review last year.

 

On your friend's part, her book discusses sexual abuse and spiritual healing. If you look at some of the recent print mags, particularly Essence, Upscale or Gospel Today, many articles that share her theme are backed by sources. Imagine seeing your friend's book as a source in one of those mags. :)

 

So how do you do this, Dee?

1. If a writer is in the process of writing a book, they should begin presenting this book to media outlets six months before the book comes out. Why? Magazine content is decided at least six months in advance. Therefore, if you're trying to pitch a book that will be released in February, then you need to be pitching a magazine or me in August or September.
2. You need a marketing plan to present with your book proposal if you're submitting a book to a publisher.

Stay tuned. Marina and I are in the process right now of preparing an E-book on creating a marketing plan for Christian book promotion. I will disclose more details about that the sooner the book is complete.

Thanks, Monique for your question. You are on the right track to promoting your friend's new book. You sent it to me.:) In the future, if you want an endorsement, or review, please complete my book review request form. Her book will automatically become a source for me once I read and rate the review. Tia McCollors, Creston Mapes and Chris Well will vouch for me on that. :)

And if anyone else has a question, please submit them to me before next Thursday.

Writing to see what the end's gon' be,

Dee

 

 

 

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