You're having a book tour. The objective of the tour is to sale books. You need book buyers to purchase these books. So you need book buyers to know that your books is out and ready to buy. Trouble is:
- Bookstores are closing. thus the opportunity to connect with readers are affected.
- Book signings aren't so cost effective anymore.
- Bookstores aren't always prepared for your event.
- Sign & dines generate the same people instead of expand your market
- Your publisher isn't dolling out the funds for national book tours anymore.
- Our attention span has changed. We can't focus on your booksigning coming up in three weeks.
- People are too busy.
- Turning to viral marketing like online book tours(blours) to introduce their books to readers.
- Participating in bookclub online chats.
- Building book trailers, as if book readers share the same fascination with video as a moviegoer.
The Buzz--or in our case--The Chatter. No one is chirping about these book tours, these events. So let me let you in on a secret. If you want your book to receive media attention, the kind of attention that will have people changing their plans to have you sign their book, the kind that will have people changing their Amazon book purchase for the month after hearing about your great book, the kind that will have people changing their dinner and a movie plans, to sit and eat with you. You need some Chirping. Your cell phone needs to be chirping you, reminding you, people calling you, texting you not to miss out on Jill Elizabeth Nelson's new book, Reluctant Smuggler (To Catch a Thief Series #3). :)
Yeah. You need a little birdie whispering in people's ears...
Twitter can do that. In fact, Twitter is so effective LA Firefighters use it to report fires to the public. Check it out here. Imagine how this application can report what you are doing to your fans?
Tomorrow we will talk about how to get started with Twitter. You need to build her a nice nest. You can get started. my username is deegospel.
Subscribe to Christian Fiction Blog to stay in the loop. If you subscribe to Christian Communicator Magazine, I will be writing about how to use social networks in two articles this year, so stay tuned for the dates. If you're not a subscriber, get it. Here.