Thursday, March 05, 2009

What is an Author Entitled To when hiring a PR Pro Part 1

paparazzi!!!!!!!! by little peppercorn

Paparazzi!!!!!!!! by little peppercorn

an excerpt from Building Your Marketing Team...

Leave entitlement at the door: this doesn't necessarily apply to working with your marketing team, but it's a good general rule to remember. Being an author doesn't entitle you to immediate success. You might nod your head knowing this, but you'd be surprised how many times I hear from editors, agents, and other pr folk that the quickest way for an author to undermine his or her own success is to subscribe to entitlement. Penny Sansevieri

So what is an author entitled to when hiring a PR firm?

I own a small pr firm that specializes in providing marketing support for authors, publishing houses, entertainers, ministers, and mags. Authors--any of my clients-- are entitled to communication, transparency, and accountability from me. What I have found is that some of my clients[past clients] have a challenge communicating their expectations.

When speaking with a good friend, Ron Hudson yesterday he Amen and coined this challenge. What are author's expectations, particularly those who are new to the industry and do not have strong prior sales? This is a question I am going back to each client to find out. Because the answers are different for everyone. What I have found is that the more experienced author has more realistic expectations. Authors who are under extreme pressure or are new become frustrated quickly. What I hope to accomplish with those clients, is to appease their concerns and get them toward making a step to move forward with their book marketing campaign. Some do and some don't by their own accord.

Before they make that decision this week we will share five few points to consider when your expectations do not match their service provider's outcomes:

1. Are you making the most of your pr firm?

Are you aware that your pr firm provides media coaching? Are you participating in these sessions? Have you attended any continuing education classes your firm provide? are you reading their books or listening to their teleseminars?

If the answer is no, then you are not making the most of your pr firm. A PR firm's image is just as important as yours. If they take you on as a client, the main reason they accept a contract with you is that they believe that you will make a great contribution to that image. Therefore, ensuring that who you are matches the image your PR firm has set is paramount.

Tomorrow we will speak about: Are you completing all the action items they request?

So here's the question: are you making the most of your pr firm?

Labels

"hold out" (1) 1question (4) 1questionMay (2) 1questionspring (3) 1questionsummer (2) 1questionwinter (7) 2011 (2) 30 Days to Build a Better Blog (5) 30 Days to Build a Better Book Blog (17) 9/11 (2) a good man blog watch (2) aaliyah (2) about me (1) Academy award (2) acfw-vip (2) Africa (1) african america (3) african american christian fiction (19) african american history (8) altartainment (1) amazon (9) american heart (1) american idol (1) amish (4) amy grant (1) Amy wallace (1) andrew carroll (1) angela bassett (1) Arts (2) atlanta (3) atlanta journal (1) atlanta tornado (1) audition (1) authentic creation (1) author (1) author interview (12) author read-in (3) authors (6) authors read in (2) authors read-in (1) awards (11) barbie (1) Basketball (1) bath luxe (2) bational wear red day (1) bbaw (1) bea (2) best of (8) bestsellers (2) bethany house (4) bible (3) bible study (3) bill gates (1) billie jean (1) birthday (3) black authors (2) black authors network (1) black christian novel (1) black christmas plays (4) black hawk down (1) black history (1) black in america (2) black men in america (1) black spiritualism (4) blacklitchat (2) blog alliances (1) blog talk radio (22) blog tour (14) blogalicious (2) blogcatalog (1) bloggers unite (9) blogging (7) bloglight (1) blogtalkradio (6) blythe (1) book (3) book arts (1) book awards (12) book blogging (5) book chat (3) book club (6) book cover (4) book deals (1) book events (9) book fun (2) book marketing (51) book pick (1) book pr (1) book preview (9) book promotion (7) book proposal (2) book release party (2) book review (52) book review submission form (5) book signing (4) book tour (4) book trailer (21) bookbyte (3) bookclub (2) books (3) brook promotion (1) bubble bath (1) bynum (1) c.s. lewis (1) camy tang (2) career (1) carl weber (1) carleen brice (1) casting call (9) cba (2) cfba (4) children books (7) chip macgregor (2) choir (1) chris well (2) christian (2) christian comedy (1) christian detective novel (1) christian ethics (7) christian fiction (13) christian fiction blog alliance (2) christian fiction news (28) christian fiction online magazine (26) christian living (2) christian movie (1) christian novel (4) christian publisher (2) christian retailing (2) christian romance (4) christian summer book (9) christian writer's carnival (1) christian writer's guide (1) Christianity (4) christmas (14) christmas story (14) Christy Award (4) christy awards (3) chronicles of narnia (2) chuck holton (1) chuck palahniuk (1) church news (1) cindy (1) cindy woodsmall (9) civil rights (1) claudia burney (10) clown girl (1) cnn (2) coco brother (2) contest (20) contests (6) controversy (1) convention (3) copyright (1) craft (1) creston mapes (1) cupcakes (2) cyndy salzmann (1) darfur (2) dargur (1) david c. cook (4) David Talbert (1) deanne gist (2) deborah raney (1) decaturbookfestival (1) dee and marina (4) dee stewart (19) dee stewart hezekiah walker (1) dee stewart linda beed (1) deegospelpr (11) dekker (5) denzel washington (1) denzel washington. (1) Derek Fisher (1) designer shoes (1) devotions (1) DiAnn Mills (1) digital publishing (2) disney (2) domestic violence (1) don hoesel (1) doodle (1) dwan abrams (2) e-reader (4) e. lynn harris (1) Earth day (2) eartha kitt (1) easter (4) ecpa (1) editing (2) ella curry (2) England (1) eric wilson (1) essence magazine (3) ethics (3) excerpts (9) facebook (3) faith and fiction retreat (11) Faith anf fiction retreat (1) faith*in*fiction (3) fashion show (1) father's day (1) fictin in rather short takes (1) Fiction (1) fiction in rather short takes (33) flag of our fathers (1) followthereader (1) fox faith (1) frank peretti (1) friday afternoon club myster (1) friday afternoon club mystery (1) friday fest (8) fuge recipes (1) genesis awards (1) George Jackson (1) giveaway (8) Golden State Warriors (1) good reads (4) gospel dream (1) gospel fiction (3) gospel music (19) gospel play (13) Grace (1) guestblog (9) haiti (1) haley kilpatrick (1) hank stewart (1) harper collins (1) Harriet Beecher Stowe (1) harry potter (2) Hawaiian Islands (1) heart disease (2) help wanted (1) historical (9) hope for women (1) horror (3) house of faith (1) human trafficking (1) I Dream of Jeannie (1) ibook (2) imprints (1) inciting incident (1) infuze magazine (1) inspirational monday (2) inspys (1) interviews (12) iThink (1) itw (3) jeanee damoff (2) jeff gerke (1) jena 6 (3) jill elizabeth nelson (1) job announcement (1) juanita bynum (3) juanita bynumemkm (1) juneteenth (4) karen kingsbury (3) kathy herman (1) kim brooks (1) kim cash tate (1) kimani press (1) kimberla lawson roby (2) Kindle (1) kristy dykes (2) laura bush (1) lent (11) leny (1) librarything book reviews (2) lifetime tv (1) lifeway (2) linda hargrove (2) links (1) lisa samson (3) literacy (1) literary agent (3) Literature (2) love (1) M M (1) madea girl talk (1) marcher lord press (1) marilynne robinson (1) marilynnn griffith (5) marina woods (2) marines (2) marketing (5) marketing christian fiction blog (1) marriage (1) mary demuth (1) mary hart (1) media candy (10) medical fiction (2) melody carlson (2) meme (1) Memorial day (3) michael jackson (1) mike duran (1) ministry (3) miranda parker (26) mochareaders (1) mombloggers (2) mommyfest (5) monday mention (3) monika drake (1) morgan freeman (1) mothers (3) motivationmonday (6) movie (14) mtv awards (1) myspace (1) nanowrimo (7) Nat Turner (1) National Basketball Association (1) national book month (1) NBA (1) networking (1) New York Times (1) Newsletters (1) nicole seitz (5) non-fiction (2) novel (2) novel writing (10) ny times bestseller (1) obama (14) off-topic Thursday (3) offf-topic Thursday (2) olympia vernon (1) online bookstore (5) oprah (2) ott (2) Pacific War (1) pam perry (1) parenting (2) party (1) pat simmons (1) pay it forward (2) Pearl Harbor (1) people magazine (1) Philippines (1) play (2) plug and play (1) po bronson (1) politics of the mass media (1) poll (1) prayer cell (4) prayer request (3) preorder pick (2) prince caspian (1) princess dominique (1) publishing (14) race and religion (3) radio (1) radio talk show (4) rawsistaz (4) reading series (4) rebeca seitz (1) reflections (1) relief journal (1) Relief Journal christian writing (3) Religion and Spirituality (3) renovating becky miller (1) reshonda tate billingsley (5) retreat (1) rhonda bowen (5) rhonda mcknight (9) richmond (1) romance (6) romantic times (2) romantic times magazine (8) rt convention (2) saint patrick's day (1) sally e.stuart (1) saturday christian carnival (3) Science fiction (3) secret life of bees (2) selah (3) self-publish (2) shana burton (8) sharon ewell foster (6) sharon hink (3) shawneda marks (1) shelfari (1) sher (1) sherri lewis (12) shine in 09 (5) shoes (1) Shopping (1) short story (2) Sidney Sheldon (1) single women (1) sistahfaith (1) skype (2) Slave ship (1) social media (7) social network (2) social network problogger (7) social networking (2) social networkingh (1) sormag (1) South Carolina (1) specfiction (3) speedlink (8) spiritual autobiography (3) Sports (1) spotlight (2) stacy hawkins adams (6) star wars (1) steeple hill (1) storytellers (3) stranger than fiction (1) sudan (1) summer (8) sunrise (1) survey (2) sxsw (1) t.l. hines angela hunt (1) tavis smiley (2) tavis smley (2) teen (4) the first lady (3) the master's artis (2) the master's artist (56) the masters artist (6) the shack (2) the spirit of your story (1) the stones cry out (1) the trouble with publishing (2) theology (2) thomas nelson (7) thriller thursday (7) tia mccollors (1) tiffany warren (7) titletrakk (1) to (1) tolkien (1) top ten (25) tosca lee (1) tours (1) trailer park tuesday (61) trailer park tuesdaycngdkvb (1) travis Hunter (1) tribute (12) tricia goyer (4) tuesday (2) tv (1) twitter (22) ty moody (3) tyler perry (55) tyler pery (1) tyler play (1) United States (3) urban christian book (5) Utah Jazz (1) utterz (10) valentine (2) vanessa davis griggs (1) vanessa miller (2) veteran's day (2) video (2) wachooreading (2) walmart (1) wanza leftwich (1) warren buffet (1) WaterBrook Multnomah Publishing Group (1) weakend read (2) wedding (1) wednesday wrap (11) weekend chat (29) weekend chatter (17) weekend read (11) westbow (1) what i'm reading (3) what's done in the dark (1) why fiction matters (9) widcard (1) wiki (1) wild card (12) wildcard (32) Wings of Glory (1) womanist thought (1) women (1) women of faith (2) women's ministry (1) workshops (4) world aids day (1) World War II (1) write-or-die chick (3) writer's call (3) writer's conference (8) writer's prompt (2) writing (4) writing conference (8) writing contest (8) writing journey (2) writing life (38) writing opportunities (2) writing project (5) writing tip (3) writing workshop (2) x-files (1) yolanda king (1) young adult (5) youtube (4) zondervan (5)