Wednesday, September 03, 2008

Wednesday Readup: When Will Christian Publishers See Black Buying Readers

To say that I am disappointed with the lack of African American authors in Christian publishing house is no longer. Honestly, I don't think we need to pilgrims anymore. That's a war we don't need to fight anymore, because secular publishing houses are not only publishing our stories, but championing them. One thing I tell my author friends is to seek a publishing house or lit agency that sees and believes in you, else you're in trouble. This week's wednesday readup comes from Publisher's Weekly. Apparently, they have noticed the discrepancy in numbers, too. Will it change the conversations that authors have with Christian publishing editors and agents? I think we still need more prayer on that one. Here's a snippet:

African-American Market Comes of Age

A rising crop of new authors

http://myhero.com/ReadingRoom/books/135519.jpg

http://media.salemwebnetwork.com/CMP/CMS/ImageGallery/Book%20Covers/2008/01/MarilynnGriffith_HappilyEverAfter.250w.tn.jpg


By Angie Kiesling -- Publishers Weekly, 9/1/2008

Within religion publishing, it's hard to miss the surge in growth over the last several years of the African-American market. Industry professionals of all stripes—agents, authors, editors, PR gurus—will tell you the market demand is there, the desire to reach the market is there, and strong sales records of heavy-hitting backlist authors and new literary voices promise to keep demand high. But if ever a market required targeting the right way or finding the heart and soul of its people and communities, it's this one.

“I went to school with Dick and Jane and Beatrix Potter, whom I loved, but when did I ever see my picture? Never,” says Joyce Dinkins, managing editor of New Hope Publishers, who is African-American herself and passionate about bringing relevant titles to the African-American Christian market (AACM), such as the New Hope September title Spiritual Leadership in the Global City by Mac Pier. “Say you had a taste for blueberry lemonade, and you waited years and years for someone to make it, and then finally somebody did and you tasted it. You wouldn't be able to get enough of it, and you'd tell all your friends. It's pentup demand.”

For her and other book industry professionals (not to mention readers), what is happening in the AACM is the “blueberry lemonade” effect. After years of seeing a handful of titles by only the most prominent African-American authors, such as T.D. Jakes, those passionate industry gatekeepers can barely contain their enthusiasm at the rising crop of new authors. Books-a-Million now has an African-American book club, and Borders has begun its own initiative tying in book titles and music selections, themed around the anthem “Lift Ev'ry Voice and Sing.” In 2004, BEA held its first African-American Pavilion, which has grown from 20 exhibitors that first year to 87 exhibitors in 2008, boosting show attendance of African-Americans from a reported 2% to more than 20%.

Read on... Congrats to Pam Perry, Mary Griffith, Stacy Hawkins Adams and Sharon Foster's mention. Woot!

Labels

"hold out" (1) 1question (4) 1questionMay (2) 1questionspring (3) 1questionsummer (2) 1questionwinter (7) 2011 (2) 30 Days to Build a Better Blog (5) 30 Days to Build a Better Book Blog (17) 9/11 (2) a good man blog watch (2) aaliyah (2) about me (1) Academy award (2) acfw-vip (2) Africa (1) african america (3) african american christian fiction (19) african american history (8) altartainment (1) amazon (9) american heart (1) american idol (1) amish (4) amy grant (1) Amy wallace (1) andrew carroll (1) angela bassett (1) Arts (2) atlanta (3) atlanta journal (1) atlanta tornado (1) audition (1) authentic creation (1) author (1) author interview (12) author read-in (3) authors (6) authors read in (2) authors read-in (1) awards (11) barbie (1) Basketball (1) bath luxe (2) bational wear red day (1) bbaw (1) bea (2) best of (8) bestsellers (2) bethany house (4) bible (3) bible study (3) bill gates (1) billie jean (1) birthday (3) black authors (2) black authors network (1) black christian novel (1) black christmas plays (4) black hawk down (1) black history (1) black in america (2) black men in america (1) black spiritualism (4) blacklitchat (2) blog alliances (1) blog talk radio (22) blog tour (14) blogalicious (2) blogcatalog (1) bloggers unite (9) blogging (7) bloglight (1) blogtalkradio (6) blythe (1) book (3) book arts (1) book awards (12) book blogging (5) book chat (3) book club (6) book cover (4) book deals (1) book events (9) book fun (2) book marketing (51) book pick (1) book pr (1) book preview (9) book promotion (7) book proposal (2) book release party (2) book review (52) book review submission form (5) book signing (4) book tour (4) book trailer (21) bookbyte (3) bookclub (2) books (3) brook promotion (1) bubble bath (1) bynum (1) c.s. lewis (1) camy tang (2) career (1) carl weber (1) carleen brice (1) casting call (9) cba (2) cfba (4) children books (7) chip macgregor (2) choir (1) chris well (2) christian (2) christian comedy (1) christian detective novel (1) christian ethics (7) christian fiction (13) christian fiction blog alliance (2) christian fiction news (28) christian fiction online magazine (26) christian living (2) christian movie (1) christian novel (4) christian publisher (2) christian retailing (2) christian romance (4) christian summer book (9) christian writer's carnival (1) christian writer's guide (1) Christianity (4) christmas (14) christmas story (14) Christy Award (4) christy awards (3) chronicles of narnia (2) chuck holton (1) chuck palahniuk (1) church news (1) cindy (1) cindy woodsmall (9) civil rights (1) claudia burney (10) clown girl (1) cnn (2) coco brother (2) contest (20) contests (6) controversy (1) convention (3) copyright (1) craft (1) creston mapes (1) cupcakes (2) cyndy salzmann (1) darfur (2) dargur (1) david c. cook (4) David Talbert (1) deanne gist (2) deborah raney (1) decaturbookfestival (1) dee and marina (4) dee stewart (19) dee stewart hezekiah walker (1) dee stewart linda beed (1) deegospelpr (11) dekker (5) denzel washington (1) denzel washington. (1) Derek Fisher (1) designer shoes (1) devotions (1) DiAnn Mills (1) digital publishing (2) disney (2) domestic violence (1) don hoesel (1) doodle (1) dwan abrams (2) e-reader (4) e. lynn harris (1) Earth day (2) eartha kitt (1) easter (4) ecpa (1) editing (2) ella curry (2) England (1) eric wilson (1) essence magazine (3) ethics (3) excerpts (9) facebook (3) faith and fiction retreat (11) Faith anf fiction retreat (1) faith*in*fiction (3) fashion show (1) father's day (1) fictin in rather short takes (1) Fiction (1) fiction in rather short takes (33) flag of our fathers (1) followthereader (1) fox faith (1) frank peretti (1) friday afternoon club myster (1) friday afternoon club mystery (1) friday fest (8) fuge recipes (1) genesis awards (1) George Jackson (1) giveaway (8) Golden State Warriors (1) good reads (4) gospel dream (1) gospel fiction (3) gospel music (19) gospel play (13) Grace (1) guestblog (9) haiti (1) haley kilpatrick (1) hank stewart (1) harper collins (1) Harriet Beecher Stowe (1) harry potter (2) Hawaiian Islands (1) heart disease (2) help wanted (1) historical (9) hope for women (1) horror (3) house of faith (1) human trafficking (1) I Dream of Jeannie (1) ibook (2) imprints (1) inciting incident (1) infuze magazine (1) inspirational monday (2) inspys (1) interviews (12) iThink (1) itw (3) jeanee damoff (2) jeff gerke (1) jena 6 (3) jill elizabeth nelson (1) job announcement (1) juanita bynum (3) juanita bynumemkm (1) juneteenth (4) karen kingsbury (3) kathy herman (1) kim brooks (1) kim cash tate (1) kimani press (1) kimberla lawson roby (2) Kindle (1) kristy dykes (2) laura bush (1) lent (11) leny (1) librarything book reviews (2) lifetime tv (1) lifeway (2) linda hargrove (2) links (1) lisa samson (3) literacy (1) literary agent (3) Literature (2) love (1) M M (1) madea girl talk (1) marcher lord press (1) marilynne robinson (1) marilynnn griffith (5) marina woods (2) marines (2) marketing (5) marketing christian fiction blog (1) marriage (1) mary demuth (1) mary hart (1) media candy (10) medical fiction (2) melody carlson (2) meme (1) Memorial day (3) michael jackson (1) mike duran (1) ministry (3) miranda parker (26) mochareaders (1) mombloggers (2) mommyfest (5) monday mention (3) monika drake (1) morgan freeman (1) mothers (3) motivationmonday (6) movie (14) mtv awards (1) myspace (1) nanowrimo (7) Nat Turner (1) National Basketball Association (1) national book month (1) NBA (1) networking (1) New York Times (1) Newsletters (1) nicole seitz (5) non-fiction (2) novel (2) novel writing (10) ny times bestseller (1) obama (14) off-topic Thursday (3) offf-topic Thursday (2) olympia vernon (1) online bookstore (5) oprah (2) ott (2) Pacific War (1) pam perry (1) parenting (2) party (1) pat simmons (1) pay it forward (2) Pearl Harbor (1) people magazine (1) Philippines (1) play (2) plug and play (1) po bronson (1) politics of the mass media (1) poll (1) prayer cell (4) prayer request (3) preorder pick (2) prince caspian (1) princess dominique (1) publishing (14) race and religion (3) radio (1) radio talk show (4) rawsistaz (4) reading series (4) rebeca seitz (1) reflections (1) relief journal (1) Relief Journal christian writing (3) Religion and Spirituality (3) renovating becky miller (1) reshonda tate billingsley (5) retreat (1) rhonda bowen (5) rhonda mcknight (9) richmond (1) romance (6) romantic times (2) romantic times magazine (8) rt convention (2) saint patrick's day (1) sally e.stuart (1) saturday christian carnival (3) Science fiction (3) secret life of bees (2) selah (3) self-publish (2) shana burton (8) sharon ewell foster (6) sharon hink (3) shawneda marks (1) shelfari (1) sher (1) sherri lewis (12) shine in 09 (5) shoes (1) Shopping (1) short story (2) Sidney Sheldon (1) single women (1) sistahfaith (1) skype (2) Slave ship (1) social media (7) social network (2) social network problogger (7) social networking (2) social networkingh (1) sormag (1) South Carolina (1) specfiction (3) speedlink (8) spiritual autobiography (3) Sports (1) spotlight (2) stacy hawkins adams (6) star wars (1) steeple hill (1) storytellers (3) stranger than fiction (1) sudan (1) summer (8) sunrise (1) survey (2) sxsw (1) t.l. hines angela hunt (1) tavis smiley (2) tavis smley (2) teen (4) the first lady (3) the master's artis (2) the master's artist (56) the masters artist (6) the shack (2) the spirit of your story (1) the stones cry out (1) the trouble with publishing (2) theology (2) thomas nelson (7) thriller thursday (7) tia mccollors (1) tiffany warren (7) titletrakk (1) to (1) tolkien (1) top ten (25) tosca lee (1) tours (1) trailer park tuesday (61) trailer park tuesdaycngdkvb (1) travis Hunter (1) tribute (12) tricia goyer (4) tuesday (2) tv (1) twitter (22) ty moody (3) tyler perry (55) tyler pery (1) tyler play (1) United States (3) urban christian book (5) Utah Jazz (1) utterz (10) valentine (2) vanessa davis griggs (1) vanessa miller (2) veteran's day (2) video (2) wachooreading (2) walmart (1) wanza leftwich (1) warren buffet (1) WaterBrook Multnomah Publishing Group (1) weakend read (2) wedding (1) wednesday wrap (11) weekend chat (29) weekend chatter (17) weekend read (11) westbow (1) what i'm reading (3) what's done in the dark (1) why fiction matters (9) widcard (1) wiki (1) wild card (12) wildcard (32) Wings of Glory (1) womanist thought (1) women (1) women of faith (2) women's ministry (1) workshops (4) world aids day (1) World War II (1) write-or-die chick (3) writer's call (3) writer's conference (8) writer's prompt (2) writing (4) writing conference (8) writing contest (8) writing journey (2) writing life (38) writing opportunities (2) writing project (5) writing tip (3) writing workshop (2) x-files (1) yolanda king (1) young adult (5) youtube (4) zondervan (5)