Four Reasons it Takes a Village to Raise a Book
There was a discussion on The Writer's View about Marketing. I try not to chime in too much about those things, because lit pr and marketing is a passion and my business, so I don't want to drop too much bmp science on the group, as well as I don't want to get into a debate about marketing vs ministry. In my opinion they have two different names for a reason. They aren't the same, and thus the purpose is different. However, I do want to talk about a marketing tool we use on some lit clients that could be a ministerial too. It is called The Reader's Advisory Panel (RAP for short.) Can I share?
