How to Get Your Book into Lifeway Part Three

Read Part One and Two to catch up. This response is the latest from Lifeway Christian Bookstores. It is interesting to see how things work on the business side. Where can I get more behind the scenes information about book distribution and store placement?

Dear Dee,

Thank you for asking for more Christian
fiction books in LifeWay Christian Stores. I am pleased to respond.

Our fiction book assortment determination is based on several
parameters,and the final assortment is determined by the Book Buyer. One of the
most important determining factor is quality of content. Other factors are
theauthor sales history, publisher's promotional plans for titles, our
space availability, and funds available for not only Christian books but the
fiction area within the books category. We are able to offer a broader
selection at our Internet store, and you may find what you are looking
for there...

Thank you for shopping at Atlanta area LifeWay Christian Stores and for
taking the time to write and express your concerns on this issue. Your
input is important to us as we make decisions that will meet customer
needs and help people know Jesus Christ and seek His Kingdom.

Blessings,

Jim Shull
LifeWay Christian Stores