Monday, July 18, 2005

The Business: Wal-Mart Picks Off Share from Christian Retailers

Dale Wolf of Context Rules Marketing writes:

"Independent retailers who attended the recent Christian Booksellers Association meeting were lamenting the loss of market share to Wal-Mart. Share dropped from 57% to 53% as Wal-Mart cherry picks the high volume SKUs for Bibles, faith-based DVDs and videos, books, crucifixes and choir robes."

If you are interested in scheduling a booksigning, please call 1-800-WALMART. Prepare for a long wait.

Dee
Posted by Unknown at 11:46 AM

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