Thursday, July 14, 2005

Publicist Power: VideoLit


Bertice Berry's When Love Calls...

My new friend, Christian Marketing Guru, Pam Perry wrote a nice article,So Can You Afford Not To Promote Your Book If God Told You To Write It?

It’s really a disservice to the name of Jesus when I see authors who are in the book business and have not done their “homework.” They make a mockery out of the gospel by not doing things in an excellent manner. If the book that God told them to write is so important, then why don’t they do all that is humanly possible to make it appealing so people can buy it?


I agree. And boy, was I surprised today when I was doing a little market research of mine own that I came across an author that I really admire, Bertice Berry, and her new book. And most importantly, the way she is promoting it online--through vidlit.

Vidlit is service that takes an excerpt from your book and turns it into a little video with music and graphics and a voice. Better than audio book. So click on the title and check out the video. I want this book now.

Deanne Gist has a nice video of her book, Bride Most Begrudging. Want that one, too.

I think it's the video's hooking me. Something to think about as you plan your book promotion.

2 comments:

Anonymous said...

As a multipublished Christian novelist, I can give some answers as to why some authors do not like self-promotion.

1. It may not be their personality to talk about themselves or their work.

2. They are disturbed by the "me first" attitude they see in other writers who grasp for the spotlight.

3. They prefer that the book be judged on its own merits, not on the whiteness of the author's teeth or how glib his public statements.

4. They want only to write--not to become a public persona.

I've seen authors spend tons of money on self-promotion--all for nought. Their sales did not appreciably improve. I've also seen authors do nothing in the way of promotion and their book became a best-seller.

It's all a God thing.

That said, I do like the idea of vidlit. It takes the focus off the writer and onto the book itself.

Dee said...

Great response. Thank you.

Some of my author friends believe they have a message for God and so they are out there as evangelists, going to churches and preaching through their novels.

The Movie Trailer idea is a nice piece for a website. And it puts you into the book quick. I like.

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