Spread The Word Ministries allows other ministries to set up their own online bookstores, for fundraising purposes. Their 'fundraising,' from a purely business standpoint, is the difference between their wholesale cost and their retail price...pretty much what all bookstores deal with. The wholesale discount Spread The Word gives ministries is 30%, so if they're getting something akin to the 50% large retailers get, the main ministry is keeping a good chunk of money, their middlemen ministries keep another chunk, while customers can still see 10-20% discounts comparable to Amazon.com...The distributor gets sales without marketing, small groups share the power of volume purchasing, and everybody goes home happy. I believe there's home electronics companies who do this; booksellers can benefit as well.
Hmmm.... :)
Dee
0 comments:
Post a Comment