In an effort to promote literacy throughout public and private schools in the Southeastern United States, Chevrolet will be giving away 10,000 custom-branded Chevrolet editions of New York Times best-selling author Ted Dekker's new novel for young adults, Chosen.
"I firmly believe that we must make a tremendous effort to instill in our children a life-long passion for reading," said Dekker. "We need to help kids want to turn off the tube, put down the game controllers, and pick up a book. Through this partnership with Chevrolet, I hope to ignite in these students a spark of excitement about literature and show them that reading can open new worlds to them through highly engaging and entertaining content."
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