Why Don't You Have a Marketing Plan for Your Book?

Last night on Blog Talk Radio we had an encore discussion on book marketing and promotion. There were many things learned from this week's chat that I will discuss further later this week, but the thing that stood out the most was a few of the authors in the chat room and on the show had goals of become bestselling authors, but did not have an idea of the business of selling books and thus, the cost in promoting it. So this morning while out shopping for another driver's seat for my car I opened this question up for discussion on Utterz(listen below:)

What is the disconnect? Why aren't authors thinking of a marketing plan? And how can I help you make that connection? Tell me what you need.

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