Yesterday I arrived in Orlando for the Faith and Fiction Retreat. This town was my childhood summer home. I learned how to ride a ten-speed bike very fast, that Michael Jackson was the best thing since hot peach_cobbler with a scoop of homemade ice cream drizzled on top, and how to kiss a sixteen-year-old Jamaican boy properly.
I'm excited about this trip. I wonder what new things it will teach me outside of "Why bookclubs matter?" and will I get to meet Spud Webb(here's here reportedly with Dominque Wilkins?)
In week four of my upcoming summer marketing mastermind session I will teach participants three reasons why online newsletters (e-letters) aren't successful. One of those reasons is the author's inability to have an authentic conversation with their readers. Instead of selling books to reader's, try sharing your books to readers.
A great example of an author e-letter is Tyler Perry's. It is a simple letter to his fans. In every letter he shares something unique about himself and a life lesson. Then he does a vital action every newsletter should have. Those who participate in my telesemnar series will learn what that is.
As I sit here preparong for authors and bookclubs to arrive I am reminded that fans will travel wide and large to meet their favorite artist/author. If I had the money, I would have paid and flew to see Michael Jackson perform again. Wouldn't you want a fan to feel the same way about you?
If you have not registered for my Summer Marketing Mastermind Session, there is still time. Email me at deegospelpr at gmail dot com for details.
And a question for you I would love for you to chat with me about on Twitter. Use hashtag #fafr so that I can respond back. My twitter handle is @deegospel. Here's the question:
What artist or author makes you feel like you're a part of their family?
The Pruning Principle
2 years ago
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