Around the first of the month my email inboxes fill with author newsletters. When I first signed up for these online jewels I waited on baited breath to read them; now I wince. Why? Because although I know they mean well, they missed the mark.
Instead of writing a love letter to their readers, they are direct mailing/poorly begging their fans(redundant) to preorder, buy in the first two weeks, don't forget to buy, buy again because I don't want to return to my day job and need to continue adopting children from all over the world ilk. I get it-- really, but has these tactics really been effective?
.
Nope, well...not for me either..
What has worked are newsletters like Nicholas Sparks, who taught me how to write a great query letter, or Sue Monk Kidd's poetic anecdotes about her family life and her passion for the characters in her novels or to chuckle at Eric Wilson's endearing excitement when his books get featured in a national paper..
When I sign up for a newsletter, I'm signing up to learn about the author and to get a sneak peak into their world and their mind. I'm already buying your book, but don't make me change my mind.
Today in session 2 of my Media Candy summer marketing mastermind series we'll get real nitty gritty about newsletters. Hope you join us. Contact me at dEegospelpr at gmail dot com to for details..
Dee
The Pruning Principle
2 years ago
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