Yesterday the publishing world--mainly authors--silently screamed in unison when they woke up to a Twitter - less world. When they learned of the Twitter Hack their minds raced-- no, their Facebook messages stated:- "WTF(rankenbeans)! "
- "I can't tweet."
- "Why is Facebook moving so slow?"
- and some other things I can't state on this blog...
But what they really wanted an answer for was "how will i promote my books if social media fails?"
In this economy publishing houses aren't expensing marketing dollars to many of their authors. In fact, some authors are only receiving online marketing support. But what if we have another day like tomorrow? What if Twitter fails for good?
As I've said many times, authors and publishing houses and publicists must create a strategic social media design that has an objective of moving it's followers off-line and to their on-line hub. Having a blog or a Facebook Fan Page, Amazon Page, or an embedded Forum inside a Ning or a very well put together site(I recommend Ty Moody and Linda Leigh Hargrove and Rochelle Mann web design services.) will ensure that when your people chatter they have a place to go. Imagine how many of your readers could have been chopping it up one on one with you on your own place yesterday? You would have a richer conversation, because they aren't distracted by tweeting to every tom, dick and Jane Austen on the World Wide Web.
If you need assistance on creating a strategic social media design, contact me. And yeah, you have a few more days to receive my Book Marketing Dee-Mystified Planning Workbook for $3. Authors have received it and are using it to their satisfaction. I hope you take this opportunity. Also next Monday I will be giving a Twitter for Authors Crash Course Teleseminar. It's my six week training condensed. $5 for Christian Fiction Blog Readers. Visit my paypal account at vidae dot writing dot com to pay for your registration.
Now a weekend chatterbox question for you: What did you do when the Tweets went out in America?
Related Posts:
- 5 Ways to Support your Favorite Author for Free
- Experiment with New Media to Brand your Niche
- The Twitter Book Experiment
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