Monday, October 10, 2005

Lost and Forgotten? Or, Forgotten and Lost?

© Marina Woods, www.goodgirlbookclubonline.com

 

Lately, God has been dealing with me about some things.

As a Christian book promoter and publishing and marketing consultant, I have noticed some things.

 

There seems to be a lot, and I do mean a lot of books published and marketed to and for women (and a lot for men, too) in the Christian and inspirational market and mainstream market, but not as many for teens. In particular teens of color. As a marketer, I do know that women make 79% of book buying decisions and many contact GGBC for book recommendations for their children.

 

As I was sharing my idea for a teen storyline with my friend who owns a publishing company, she was ecstatic, commenting that not only is it needed but teens have a larger disposable income than adults.

 

One of the things that make me say, hmmm.

 

Then, one day, a teenager joined the young adult GOOD GIRL group and when she mentioned the list of authors she enjoyed and books she has read, guess what?

 

They were all adult books.

 

My Mom works in a large public library.  And guess what? She says that 99.9% of the books that teen girls check out are by novelists such as Zane, Eric Jerome Dickey and a couple of other “popular” authors whose names escape her. The point is, teens are reading adult books—so why isn’t something being done to address them, reach them, market to them, speak to their needs… maybe…hopefully… prayerfully even plant a seed?

 

I wanted to agree with someone who wrote me wanting to start a teen GOOD GIRL book club chapter. “There are good books out there for teens that are not Christian marketed,” she admonished.

 

Okay. Name them.

 

This is not to say there aren’t any. But who is reading them, buying them and writing them? This I want to know if you know. This way, we can offer more edifying yet interesting, entertaining books for teens and also monitor what they are reading and buying. After all, what goes in, comes out in life, right?

 

 © Marina Woods, www.goodgirlbookclubonline.com

 

 

 

 

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